![]() ![]() You may have a great story, but if the quality lags, Snappers may lose interest. The use of captions, trending phrases like “weird flex, but ok,” and clear plot points, made this story a compelling narrative. Rather than just Snap a play-by-play of Lakers playing the Cavaliers, they created a narrative around LeBron James’ return to his former turf. Here’s an example of a recent story from the NBA’s official Snapchat account. Pick up more Snapchat Story tricks here. ![]() Apps like Breeze and PollsGo can be used to create engaging quizzes and polls. Stay up-to-date to the slang and phrases your audience uses, so you can talk their language, as appropriate. Make your stories accessible for all users, including those watching with sound off. Add music or sounds to build your narrative and add interest. Geo-tags should be used sparingly, but can be useful in a high-traffic area. Attention spans are short, especially among Snapchat’s main demo. Your story should payoff on what the hook promises. After launching the WWE Show last year, WWE Snapchat followership increased by 232.1K followers (34 percent growth).Ĭonsider these formats and ideas crafting your next story: Make sure your stories are compelling so that they’ll end up in the “For You” tab or be shared by your followers.īrands like the WWE have even launched shows to boost their followings. To reach new social followers, you may even consider using mobile Facebook ads to send traffic to your to Snapchat profile. If your brand is on Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, or any other site, add you Snapchat handle to your profile page of the about section. There’s a good chance your followers on other social sites will want to follow you on Snapchat, too. Promote your Snapchat profile on other social media platforms ![]() Snapcodes can be placed and scanned on pretty much anything.ģ. See if you can have it added to the program, your lanyard, or displayed on your booth. If your brand attends trade shows or conferences, make sure your Snapcode is somewhere visitors can scan it. Print ads, posters, flyers-even jumbotron screens-are all fair game for a Snapcode. Include Snapcodes anywhere you think prospective followers will come into contact with them, from receipts, to packaging, to price tags. This may seem old-fashioned, but if you hand out business cards then it’s worth considering. For a more subtle approach, add an icon or Snapcode in the email’s header or footer. Announce your presence on Snapchat or preview special content. If your brand has a newsletter it should definitely include call-outs to for Snapchat follows. And if it makes sense, put the icon or link first in order. It’s pretty standard to share links to your social profiles in your email footer. Use an applicable CTA, like: Follow me on Snapchat for a behind-the-scenes look at this story… Chances are, if someone’s reading your blog post, they’d also be interested in your Snapchat content. If you have a contact page, you could add it there, too. Typically icons are used on a website’s header, sidebar, or footer to promote their brand’s social media accounts. Or, be even more direct by using your unique, scannable Snapcode. ![]() You can promote your Snapchat presence with your handle and Snapchat icons that link back to: /add/yourusername. Since it’s harder to be discovered in the Snapchat app, it’s important to share your Snapchat presence in other places. Make your Snapchat account more discoverable Choose appropriate themes, imagery, typefaces, and colors to complement your brand story.Ģ. Along the same lines, your marketing campaign should be unified aesthetically. What branded story do you want to share? Any given campaign should have a cohesive concept or storyline for Snappers to follow. It’s important to know who your prospective Snapchat friends are and what they’re interested in. A good strategy will encompass all of these goals with simple solutions. But maybe you have other goals, like web conversions, sales, or video views. Discovering how to get more Snapchat followers will be one of your marketing objectives. Your Snapchat marketing strategy should include: Have a clear Snapchat strategyĮfforts to grow your Snapchat following may fall short if they’re not supported by a comprehensive social media marketing strategy. How to get more Snapchat Friends: 15 tips that really work 1. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. ![]()
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